
5 DEMO PAGE MISTAKES & HOW TO FIX THEM
Stop losing MRR to bad demo pages
I’ve spent 14 years helping B2B startups fix demo pages. This guide breaks down the 5 mistakes I see most and the quick fixes that turn interest into qualified demos.


Spot hidden blockers that cost you demo requests
See real examples and fixes you can apply today
Start getting more qualified demos and $$ through your website

MEET THE MARKETER
Caro Jaramillo
I’m a Fractional Head of Marketing with 14 years of experience in B2B tech. I’ve led growth at four startups that exited, scaled systems inside Amazon, and worked with 21 startups to unlock their next growth milestone.
Today, I partner with startups to fix what’s broken in their marketing systems, starting with the demo page.
Why you should take marketing advice from me
As a startup, we needed someone who could grasp everything from content generation to PPC. Caro did that and more. I was impressed with her analytical skills and KPI updates, which gave me a clear view of performance. I would highly recommend Caro for any company looking for someone to lead their marketing strategy.
Ajit Viswanathan
Co-Founder at Doctible
Caro is one of those people you come across in your career who is just great to work with. Think, "best all around". She knows her stuff, is extremely thorough, communicates openly, and is super approachable. Her attention to detail and data-driven approach always gave me confidence in everything she did.
Daniel Molas
VP of Sales at Xola
In performance marketing, Caro moved the needle across our business and became a vital tool to the organization, delivering great work and setting a solid example of an individual contributor.
Bobby Zahedi
Former Director of Product at Petdesk
I cannot emphasise enough how lucky any organisation would be to have Caro. She is organised, strongly analytical, creative and methodical, and left a strong footprint on our startup.
Matthew Carpenter-Arevalo
Former CEO at Céntrico Digital
Your next customer is one demo away
Don't let small mistakes drain your pipeline. Download the free guide and start fixing your demo page today.